FAQ
Frequently asked questions
Straight answers about ByHrithika, SEO, AEO, GEO and how AI fits into the work.
What does ByHrithika do?
ByHrithika provides digital marketing services centred on SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AI-assisted marketing, content marketing, social media marketing and personal branding, for businesses, founders and creators — including in Nungambakkam and Chennai.
Who is Hrithika Sudharsan?
Hrithika Sudharsan is a BBA graduate and the founder of ByHrithika, currently developing practical digital marketing expertise through structured training and project-based work, with a focus on SEO, AEO, GEO and AI marketing.
Is ByHrithika an agency?
No — ByHrithika is a personal brand and solo practice run by Hrithika Sudharsan, not a multi-person agency.
What is AEO?
AEO (Answer Engine Optimization) is the practice of structuring content so it can be directly extracted and presented as an answer by search engines, AI Overviews and voice assistants.
What is GEO?
GEO (Generative Engine Optimization) is the practice of making a brand's information clear and citable enough for generative AI tools like ChatGPT, Gemini and Perplexity to understand and reference accurately.
How is AEO different from SEO?
SEO focuses on ranking a page within a list of search results. AEO focuses on structuring a specific passage so it can be lifted out directly as an answer, whether in a featured snippet, an AI Overview or a voice response.
Can you guarantee a #1 Google ranking?
No. No ethical SEO practitioner can guarantee a specific ranking position — search algorithms change constantly and rankings depend on many factors outside any one person's control.
Can you guarantee my brand appears in ChatGPT or Gemini answers?
No. Inclusion in any generative AI tool's answers cannot be guaranteed. GEO work focuses on making a brand's information clearer and more citable, not on guaranteed placement.
Does ByHrithika use AI tools?
Yes — AI tools are used for research, ideation and first-draft content, but every piece is reviewed, fact-checked and edited by a human before it's considered finished or published.
Do you only work with businesses in Nungambakkam?
No. ByHrithika is based in Nungambakkam, Chennai, and works with businesses there as well as more broadly, including startups, freelancers and personal brands elsewhere.
What industries do you work with?
Primarily small and medium-sized businesses, local businesses, startups, freelancers, coaches, consultants and creators — anyone trying to improve their search and content visibility.
How do I get started?
Use the contact form or email hrithikasudharsan24@gmail.com with a short description of your business and what you're hoping to improve.