Portfolio
Project-based work, labelled honestly.
Everything here is real work — but at different stages of maturity. Each project is tagged as a personal project or an academic / practice exercise, so it's clear what it is before you read further. There are no client case studies listed yet, and none will be invented.
Building ByHrithika's own SEO & AEO foundation
Keyword mapping, on-page structure, internal linking, schema markup and answer-first content applied directly to this website — an ongoing, visible example of the practice.
Local SEO audit for a Nungambakkam-style business
A structured practice audit covering on-page SEO, Google Business signals, local keyword gaps and content recommendations for a small local-business model.
Keyword research exercise: local service businesses in Chennai
Mapped search volume, intent and competition for a set of local-service keywords to understand how demand clusters around Chennai neighbourhoods.
AEO experiment: rewriting a blog post for direct answers
Took an existing long-form draft and restructured it with answer-first openings, question-based headings and FAQ blocks to compare extractability.
GEO experiment: entity clarity test
Tested how consistently a fictional brand's description needed to be repeated across pages before it was summarised accurately by an AI tool.
AI-assisted content workflow
Built and documented a research → draft → fact-check → edit workflow using AI tools for the ideation and drafting stages only.
How to read this page: "Personal project" means self-directed work built for ByHrithika or for learning purposes. "Academic / practice" means a structured exercise completed as part of training. Neither category represents paid client work — if and when client projects exist, they'll be added and labelled as such.